Invest In U

April Insights: Why Etiquette Still Matters

We live in a fast-moving, digital-first world—but human connection remains at the heart of every successful interaction.  And that connection starts with a first impression.

Studies show people form opinions in just seven seconds.  Before you speak a word, others are already deciding if they tru

st you, respect you, or want to work with you.  That moment is short—but powerful.

Etiquette plays a key role in that experience.  It’s not about outdated rules or being overly formal.  Instead, etiquette is about how we show respect, build trust, and make others feel valued.  It’s the foundation for strong teams, smooth communication, and lasting professional relationships.

As the late Maya Angelou wisely said:
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Backed by Research

Etiquette isn’t just “nice to have”—it’s a strategic asset.  Consider this:

  • A Princeton study found people assess trustworthiness in as little as one-tenth of a second.

  • According to Forbes, 55% of first impressions come from nonverbal cues—like posture, tone, and eye contact—not your words.

  • Harvard Business Review reports that companies investing in soft skills training—like etiquette—see up to a 12% increase in productivity, along with better collaboration and morale.

In short, how we treat others directly impacts how well we work together.

Relevant in Every Workplace

Etiquette isn’t just for high-powered boardrooms.  It matters in every setting—from startups and corporate teams to classrooms, nonprofits, and community organizations.

Whether you’re:

  • Onboarding new staff

  • Representing your team at events

  • Hosting meetings with partners or funders

  • Or building internal culture across hybrid teams

—professional presence and respectful communication set the tone.

Let’s Make It Practical

That’s where I come in.

I offer 1-hour etiquette workshops, tailored to your team, your industry, and your unique goals.  Whether you’re a nonprofit building community relationships, a business developing future leaders, or a healthcare team focused on patient trust—we’ll create a session that works for you.

Workshops are engaging, relevant, and actionable—designed to help teams thrive in real-world situations.

If you’re ready to elevate your team’s confidence and connection, let’s talk.  I’d love to help you bring etiquette to life in a way that supports your mission.

Warm regards,
Lee-Ann Barkhouse

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